as a salesperson, manager, marketer, and trainer. I’ve fought and learned, won and lost, and I’ve relentlessly pursued the knowledge and experience that could take me to the next level.  I’ve read every book I could find, attended every training I could afford, read every sales blog in my search engine. I’ve investigated hundreds of tools, talked to hundreds of sales professionals, observed thousands of customers struggle through the buying process and sales teams struggle through the sales process.  
 
This cycle of learning and practicing has taken most of my professional life. It’s earned me some awards and a few life-changing commissions, it’s cost me some sleep and more than a few weekends. It has taken my time and energy and in return given me joy, pain, and no shortage of adrenaline. Most importantly, it’s given me a set of experiences, perspectives, and skills that I’m now free to share with you.
 
I wouldn’t trade my unique experiences for anything. But I can’t help but wonder what would have been possible if someone had been there, from the start, helping me cut through the endless stream of information, expectations, and one-size-fits all advice, helping me focus on what really has an impact on the art and science of selling. It took me way too long to get there. I’d like to help you get there sooner. 
 
This is the training program I wish I had. We call it Shrug Selling. Shrug Selling provides you with the resources you need to improve your overall sales effectiveness. Shrug Selling offers the tools, stories, examples, and exercises to help your entire team improve their art and science of selling by refining their Mission, Methodology and Messaging.